Griffin's Gadgets
Is the BNZ nuts?
You’ve got to be kidding. I’m not a BNZ customer and never have been, but the bank bearing the country’s name always had a certain amount of conservative cred ($380 million early nineties bail-out aside).
It’s an old and respected institution and its branding to date has reflected that - until now. Check out the new BNZ logo, which as NZPA points out today, simply has the BNZ letters “in blue, toothpaste style”. It’s horrible. Which ad agency dreamt up this photoshop effort?
Posted on October 2, 2008 at 8:22 am
Tags: BNZ
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I got the fright of my life when I went online to do my banking today - I thought someone had hacked the site. So I logged out. Started again. Same same.
So I did a bit of a search and yes, I was in the right place.
However, even after confirmation I still felt odd about the Colgate-inspired branding.
Odd. Perhaps they did the Auckland ‘A’ too - the first one, not the new ‘fashionably frayed like $400 jeans’ orange one…